Monday, March 10, 2014

Google-AdWords 20/20

AdWords is a program that helps potential customers to find you. You have ads that are placed on websites that share similar or relevant content. You set a budget for your Adwords campaign and are only charged when people click on your ads, which leads them to your website, and hopefully to your shopping cart :)


How do I love it?


  • I love that your budget is only used when people actually click on your ad
  • I like how you can customize your ads
    • where you want it to show up
    • languages you want
    • what devices it'll show up on
  • the simplicity to set up your actual ad is great too
  • I love that the ad will show up when people are already looking for those related items!
  • I like that you can see a report about how your ad is doing so you can update or improve it.

I think that once our business is a little more established that using ad words will be a great way to expand. It'll help our online customer base to expand.

Monday, March 3, 2014

Getting PAID! 20/20

Well, apparently Google checkout is gone since November of last year, so that is not a viable option. Although it seems their mobile app, GoogleWallet may still function.

Paypal is a way to make payments online and it's pretty great because they don't have set-up fees and stuff like that. You just can choose your button and copy and paste the html right into your site. It was pretty simple. Also, they show you what kind of percentages they charge for payments made, which is also good to be able to see...as seen below:

SOLUTIONS PayPal Payments Standard PayPal Payments Advanced PayPal Payments Pro
MONTHLY FEE $0 $5 $30
SETUP FEE $0 $0 $0
TRANSACTION FEE FOR ONLINE PAYMENTS
(based on monthly sales) $0 to $3,000
2.9% + $0.30 2.9% + $0.30 2.9% + $0.30
$3,001+ to $10,000 2.5% + $0.30* 2.5% + $0.30* 2.5% + $0.30*
$10,001 to $100,000 2.2% + $0.30* 2.2% + $0.30* 2.2% + $0.30*
$100,001+ 2.2% + $0.30* 2.2% + $0.30* 2.2% + $0.30*

Take Away:

I like how paypal is free for customers to use. They don't have to have an account.
I also like that paypal has been around and because of that I feel like it's a trusted company.


I'm planning on using paypal for my website. It has simple features and doesn't take too much percentage off the top. I also think that it is designed well for easy use for customers. I want our customers to have an easy time.

Tuesday, February 25, 2014

PIN PIN Pinterest! 20/20

Pinterest is a website that lets you create a database of images/links. It's like your idea journal but online. You can have different boards that are themed. You can have a recipes board, a home decor board, art, clothes, diy ideas, business ideas, and basically anything you want. People can follow you or your boards and you can then find new things in your 'news feed'. It's easy to use and a nice way to organize your inspirations.

What I love:

I love that it's so easy to use. I love that it encourages creativity and sharing ideas.
I think it's cool that pinterest has their own analytics to help you see what pins are popular.
I like that pinterest coaches you on how to make your website 'pinable', with information about picture size and quality and how to boost your pinablity. Since the more you pin the more people will see your product.

Pinterest is definitely a good social media venue for our business. It's a very popular sight with women and crafty, art, and diy people. I think it would be a great way to get our stitch markers seen!

Saturday, February 22, 2014

Text and Linkedin 20/20

SMS marketing is using texting to reach your customers. It was fun to read about this now because I just started to get Redbox's text message offers. Basically, with your company you can have a code word texted to a code that will store your customers number in a database and allows them to receive offers or special info.

Linkedin is a professional social network. You build up your professional profile like a resume. You are also able to connect and network with other professionals in your field. Your friends can endorse your skills too


Take aways:

Texting: I think it's great that you can collect people's numbers to text them promos. People text all the time and it can be a very effective way to connect with customer base.

Linkedin: Being able to connect professionally with other professionals is huge. I think it's also neat that your profile is about what you've got to bring to the table, it's your skills and talents, skills which are endorsed by your network!


I think that SMS marketing would be a great way to share holiday promos and deals for our product.
I think Linkedin will be an important tool to have for networking with professionals for deals and help with growth and expansion.

Wednesday, February 19, 2014

Youtubing and Google ++++ 20/20

Youtube has a ton of information about what is or is not appropriate for youtube. They also have a lot of material to teach you how to build your channel, get followers, and make an impact within a community. You can make whatever kind of videos you want...they can be educational, tutorials, funny, a little web series, promotional, and vlogging. It's a broad spectrum of possibilities.

Things I loved:
In there education section they explain about tools to help your channel connect to people and create a 'sustainable community'. They explain five major things to help accomplish this:
Creation Story, this makes you relatable and draws people in
Creed, what you're about and how people can rally behind your cause
Leadership, have a host, a group with consistent voice, or just an consistent idea
Rituals, have a repeated element, or time of posting
Language, be conversational and develop your own language or slang over time. This will make your community member feel special and included.

Youtube is a GLOBAL stage for you to preform!
Have conversations with fans/audiences. People connect to you because they've seen you, they've heard you.

People love to watch videos, we live in a world were it's a lot harder to keep someones attention if you make them read. I'm guilty of this.

I'm not sure that Youtube will be a big factor in our business at first. But we might put some knitting tutorials up at some point.

Google +++

This is a social network that works to connect the content you put onto the web to you! It helps to keep you connected as author on your other social networks.

Love it:

Google + is a lot like facebook because it's a social profile. I think that the cool thing is the 'circles' and the community aspect of it.
This translates to business better because you want to build a community. I think it seems nicer than just "likes" It's seems to combine the idea of a blog more too.
They have this feature called 'hangouts' too. You can basically select people from your circles and have a group chat/invitation. It seems useful for business discussions with other members of you team as well as connecting with customers for special events or sales.

I'd want to look more into and how it connects other social media for you because that seems like one of the more interesting and helpful aspects before deciding to dedicate time to a new social media network besides facebook.

Wednesday, February 12, 2014

Instagram 20/20

Instagram is a photo app that allow people to snap a photo and apply cool vintage filter to it. This has made a lot of people more aware of the images they're producing and putting out into the world for people. It's also produced a lot of selfies, food photos, and pictures of pets (I'm guilty on all accounts). Using this app for business, however, is all about showing customers about your brand. Let them see your product in action, let them see what your brand cares about, and how they can be involved.

What I love:

-I love that instagram encourages people to be more creative with their photography
-I love that you can show people about your brand
-I love that it's visual. People love pictures and so do I.
###########'s


I think using Instagram for fingerinkcreations, will be a great way to show people our product and our product being used by their products. I think a fun 'campaign' would be to have people who use our stitch makers post picture of them using them and maybe we could give a discount reward or something on their next purchase. I think Instagram will actually be a really effective venue for our company!

Monday, February 10, 2014

Tweet Tweet 15/20

Twitter for business basically is another good way to connect with your customers, network, and promote. Using tweets to share new ideas, products, or sweet deals. You can also pay to promote your account or tweets and it's similar to facebook where you can set a budget for certain tweets. But you are charged only when action is taken on the tweet, like likes or retweets. So that's pretty neat.

I like that:

Twitter is doing really cool things to make your profile more customizable. You can design your main photo and profile pic in lots of ways to fit your business' purposes.

Twitter has A LOT of good coaching they offer to you for free about how to tweet well so that you can be successful. I always like when companies want you to be successful.

I think Twitter could be a really good way to search out and convert the knitting community to our stitch markers.

Wednesday, February 5, 2014

Facebook! 20/20

Facebook is a way for people to tell their story with other people. If I want to make relevant and personal connection with customers than facebook seems like a good place to do it. People are on there all the time, I know I get on there too much, and if you can tell the story of you and your company it makes it more personal. I think also, shopping is a social thing, and even if it's only on the inter webs that it's still good to see people like the same things you do.

I really liked that:
Facebook has some of the same tracking information that google analytics does and has options to track your page and how to best use it.
It has 90% accuracy to hit your target audience
It's a way to see what your friends like and find out more about your friends and then about companies or ideas. You trust your friends.

I think that this will be a great for stitch markers because people who are interested in knitting will be able to find this business and share with their other knitting friends about this great product. It's word of mouth advertising, which is the best you can ask for!

Monday, February 3, 2014

Google Analytics 20/20


 Google Analytics isn't a completely foreign tool to me. I've heard my brothers talk about it and seen them use it for websites they've done. It's an amazing tracking device. It helps people to see who's coming to their website, where they accessed the site from (i.e. facebook, youtube, etc), how long they stayed on certain pages, and more. This kind of information can be useful to better design your website so people stay on it longer and are therefore more likely to purchase your product. It can also help you figure out how to better advertise your page so that it actually increases in traffic.

take-a-ways
  • I love that Google Analytics will track however many websites you own! That's great.
  • I love that it is FREE (until you get crazy popular I guess)
  • I like that it shows your patterns and trends to help you understand how your website functions
  • I like that it helps you see how to make viewers into customers
 I think this applies to everyone's business! For me, it's going to help me recognize what I need to do to make my webtraffic as high as possible and how to make those visitors become actual customers! That's what you need in business, right? A good, solid customer base. Loyal subjects :) I was also surprised that only 55% of websites worldwide utilize this great tool. Interesting.

Tuesday, January 28, 2014

Deign Guidelines 20/20

Threadless.com and sephora.com

Similarities-

  1. They both have homepages with changing product images
  2. Have a drop down menus to navigate 
  3. Have lots of inventory listed
  4. Have inventory categorized
  5. Both have search bars
  6. Can create accounts
  7. Both have links to social media on their homepage
  8. Both have some sort of section for content, blog or forum
Differences
  1. Sephora has a lot more sections
  2. Threadless has opportunity to participate in contents
  3. Sephora sells products from a lot of different companies
  4. Threadless makes their products in house but designs come from the people
I chose these sites because they both have a lot of inventory. I like the simpler look of threadless. I like how they just have the block photo with title and price. I also think it'd be neat to have a forum for knitters to share tips or ask questions to each other and I like that sephora has that.

Monday, January 27, 2014

Be our guest..be our guest! 20/20

Choosing hosting was pretty much the worst. Basically, it seems like most of the hosting site are similar in what they offer and it was hard for me, not knowing a lot about this kind of stuff to recognize what the most important difference were. Once, I figured out that some of the builders came with hosting and others didn't that made it less confusing. Still, I wasn't sure and it made me second guess what site builder I wanted to use. So I called my brother and got his advice and his advice was to use part of his hosting while I'm developing the business with mom because initially I won't need a big, fancy host and if the business takes off, it's not hard to get new hosting because I'll just be using his.

I decided to use wordpress because previously I'd wanted to use bigcartel or squarespace but talking with my brother I realized bigcartel doesn't give you a lot of space ot post product, unless you pay A LOT a month and we have a lot of different stitch markers so we need lots of product posting. Squarespace was limiting too. So I decided to just use wordpress because my brother said there are actually quick a few free shopping cart plugins you can use in wordpress. So basically, I'll just have to purchase the domain name initially, which is awesome.

So the web hosting that he uses, and I'll be using is called westhost. These are what there services advertise:

If I was going to purchase the hosting from them I'd probably go with the "Preferred hosting" option because it gives you a good amount of disk and bandwidth space and it gives you a free domain name. But since I'm just getting into my brothers account, I don't have to worry about it.

So I'm not having to worry about a set amount of time with this choice either. If my mom's stitch markers take off then we can reevaluate what kind of space we need and can afford to buy bigger or feel confident about a contract.

I can get support from the company via phone or email but probably also from my brother. The hosting doesn't come with any adwords money though.

I like this because it'll help learn how to set up my site with hosting and a domain name for a very low cost. I get to familiarize myself with the process so when I do need to purchase my own I'll understand how all the components work together.


Wednesday, January 22, 2014

Web Builders 15/20


Basically reading about different web builders felt overwhelming. And flew over my head. I didn't know that there was so much to consider when choosing a website. It's also tricky to know which one is best because I want it to be simple but look good and be easy for purchases, so it'll work for my mom, since it's for her business. I know some of the sites like squarespace big cartel and suited for retail and inventory, that's what it seems like and since my mom will want to post a variety of stitch markers that might be easier than setting it up in wordpress. On the other hand I think my stepdad set up an Etsy shop for my mom, so it's possible that I could use a simple drag and drop like WIX that linked over to Etsy for the purchase, but maybe that's annoying to customers? I'm not sure.

I love that these sites are simple professional looking. 
I love the way they have templates that can be personalized by me without having to code.

I think that I'll probably use bigcartel. It seems simple and it's pretty affordable. It also seems to be geared towards artists and crafts people, which works for the product and business that my mom is creating. 

Saturday, January 11, 2014

Guesswork is good! 20/20

I think this group of articles was so interesting. I loved that they focused on people who had an idea, passion, or a hobby that they realized could be more. Sometimes that realization came from just an ah ha moment, sometimes it came out of necessity, like Kim Lavine who went from making microwaveable bags as gifts, to having a huge success in clothing and other things. I liked how a lot of these people just had their idea and started working on it. I think when I think about starting a business I've been prone to think about having all these plans and knowing how things will play out. Basically, without really knowing it I had the idea that I HAD to have a business plan. I think that's why I enjoyed reading REWORK: a better, easier way to succeed in business.
I thought it was really interesting to read about a variety of start-ups that most people thought were a stupid idea. Like the goggles for dogs? That's hilarious and now they're making millions. I guess it really makes you stop and think about pointing fingers or looking down your nose at an idea too quickly. I think that it's important to really think about if the idea is workable and sell-able but it's just good to not shoot something down too quickly. In my intro to entrepreneur class last semester we read a bunch of books but I think it was the Dip that talked about knowing when to keep pushing and when to pull out and I think that's a skill that entrepreneurs need to have or develop quick!


I loved especially these specific points from Rework
"When you turn guesses into plans, you enter a danger zone. Plans let the past drive the future. They 
put blinders on you. “This is where were going because, well, that’s where we said we were going.” 
And that’s the problem: Plans are inconsistent with improvisation." (Rework p. 3)
Plans let the past drive the future. What an amazing and freeing idea. I mean, I still think plans are important. On my mission I learned that goals and plans go hand-in hand BUT I also learned that back-up plans were essential and that sometimes things just went a completely different way. So I love the idea of not letting your plans override your ability to live in the now and allow that to drive your future.
I also loved this:
"Give up on the guesswork. Decide what you’re going to do this week, not this year. Figure out the 
most important thing to do and do it. Then move onto the next most important thing and do that. 
Make decisions right before you do something, not far in advance. 
It’s okay to wing it—beneficial even. Just get on the plane and go. You can pick up a nicer shirt, 
shaving cream, and a toothbrush once you get there. 
Working without a plan may seem scary. But blindly following a plan that has no relationship with 
reality is even scarier." (Rework p.4
I love this because whenever I think about business I feel really overwhelmed about how everything will work out. This reminds me that it's like anything else, you have to take it a piece at a time, a day at a time. I like the idea that winging it is okay because I've never really thought that it was and sometimes, often maybe, I wing it. I think it's really a true statement that blindly following a plan that is not connected to reality is scarier than winging it. Giving up no the guesswork will help to keep things fresh and maybe in better perspective than getting bogged down with old plans and ideas.
The other thing I liked from Rework was the reminder that you do what you can do. Kind of gave the "don't keep up with the Jones" idea and I like that. You do your best.
I think what I love about these ideas, especially the ones from the International CES article is that they are individual ideas that address the changing environment of the world and it's connection to technology. I think it's amazing the things people come up with, like window screens that are controlled electronically! That is awesome.

Most of my personal business ideas aren't product based but are skill based or food related so I didn't really make a ton of connections to those from these readings. Except that it's okay to start small and to wing it. But what I've been thinking about doing for this class is to help my mom get her little home business up and going. She's been buying in bulk from Ebay (which was totally mentioned in this article!) these small charms that she adds color and design too and then sells them as stitch markers, which is an important piece of equipment for knitters. I think these readings helped me to be more settled that it's okay if that's the only thing I'm working to help her sell and that expansion and other products can always come later. I know she has a viable product now and it's a little hobby/at home project but she can make some real income from it. She has had a few sales to her knitting friends and the profit margins are really good. 
I think I can take the advice from Jennifer Fleiss and be humble and use this class to learn the things I don't know and get the guidance I need. 




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