Google-AdWords 20/20

AdWords is a program that helps potential customers to find you. You have ads that are placed on websites that share similar or relevant content. You set a budget for your Adwords campaign and are only charged when people click on your ads, which leads them to your website, and hopefully to your shopping cart :)


How do I love it?

• I love that your budget is only used when people actually click on your ad
• I like how you can customize your ads
• where you want it to show up
• languages you want
• what devices it'll show up on
• the simplicity to set up your actual ad is great too
• I love that the ad will show up when people are already looking for those related items!
• I like that you can see a report about how your ad is doing so you can update or improve it.

I think that once our business is a little more established that using ad words will be a great way to expand. It'll help our online customer base to expand.