Google Analytics 20/20

 Google Analytics isn't a completely foreign tool to me. I've heard my brothers talk about it and seen them use it for websites they've done. It's an amazing tracking device. It helps people to see who's coming to their website, where they accessed the site from (i.e. facebook, youtube, etc), how long they stayed on certain pages, and more. This kind of information can be useful to better design your website so people stay on it longer and are therefore more likely to purchase your product. It can also help you figure out how to better advertise your page so that it actually increases in traffic.

take-a-ways

• I love that Google Analytics will track however many websites you own! That's great.
• I love that it is FREE (until you get crazy popular I guess)
• I like that it shows your patterns and trends to help you understand how your website functions
• I like that it helps you see how to make viewers into customers

 I think this applies to everyone's business! For me, it's going to help me recognize what I need to do to make my webtraffic as high as possible and how to make those visitors become actual customers! That's what you need in business, right? A good, solid customer base. Loyal subjects :) I was also surprised that only 55% of websites worldwide utilize this great tool. Interesting.