Google-AdWords 20/20

AdWords is a program that helps potential customers to find you. You have ads that are placed on websites that share similar or relevant content. You set a budget for your Adwords campaign and are only charged when people click on your ads, which leads them to your website, and hopefully to your shopping cart :)


How do I love it?

• I love that your budget is only used when people actually click on your ad
• I like how you can customize your ads
• where you want it to show up
• languages you want
• what devices it'll show up on
• the simplicity to set up your actual ad is great too
• I love that the ad will show up when people are already looking for those related items!
• I like that you can see a report about how your ad is doing so you can update or improve it.

I think that once our business is a little more established that using ad words will be a great way to expand. It'll help our online customer base to expand.

WPR #2

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Getting PAID! 20/20

Well, apparently Google checkout is gone since November of last year, so that is not a viable option. Although it seems their mobile app, GoogleWallet may still function.

Paypal is a way to make payments online and it's pretty great because they don't have set-up fees and stuff like that. You just can choose your button and copy and paste the html right into your site. It was pretty simple. Also, they show you what kind of percentages they charge for payments made, which is also good to be able to see...as seen below:

SOLUTIONS	PayPal Payments Standard	PayPal Payments Advanced	PayPal Payments Pro
MONTHLY FEE	$0	$5	$30
SETUP FEE	$0	$0	$0
TRANSACTION FEE FOR ONLINE PAYMENTS (based on monthly sales) $0 to $3,000	2.9% + $0.30	2.9% + $0.30	2.9% + $0.30
$3,001+ to $10,000	2.5% + $0.30*	2.5% + $0.30*	2.5% + $0.30*
$10,001 to $100,000	2.2% + $0.30*	2.2% + $0.30*	2.2% + $0.30*
$100,001+	2.2% + $0.30*	2.2% + $0.30*	2.2% + $0.30*

Take Away:

I like how paypal is free for customers to use. They don't have to have an account.

I also like that paypal has been around and because of that I feel like it's a trusted company.

I'm planning on using paypal for my website. It has simple features and doesn't take too much percentage off the top. I also think that it is designed well for easy use for customers. I want our customers to have an easy time.