PIN PIN Pinterest! 20/20

Pinterest is a website that lets you create a database of images/links. It's like your idea journal but online. You can have different boards that are themed. You can have a recipes board, a home decor board, art, clothes, diy ideas, business ideas, and basically anything you want. People can follow you or your boards and you can then find new things in your 'news feed'. It's easy to use and a nice way to organize your inspirations.

What I love:

I love that it's so easy to use. I love that it encourages creativity and sharing ideas.
I think it's cool that pinterest has their own analytics to help you see what pins are popular.
I like that pinterest coaches you on how to make your website 'pinable', with information about picture size and quality and how to boost your pinablity. Since the more you pin the more people will see your product.

Pinterest is definitely a good social media venue for our business. It's a very popular sight with women and crafty, art, and diy people. I think it would be a great way to get our stitch markers seen!

Text and Linkedin 20/20

SMS marketing is using texting to reach your customers. It was fun to read about this now because I just started to get Redbox's text message offers. Basically, with your company you can have a code word texted to a code that will store your customers number in a database and allows them to receive offers or special info.

Linkedin is a professional social network. You build up your professional profile like a resume. You are also able to connect and network with other professionals in your field. Your friends can endorse your skills too


Take aways:

Texting: I think it's great that you can collect people's numbers to text them promos. People text all the time and it can be a very effective way to connect with customer base.

Linkedin: Being able to connect professionally with other professionals is huge. I think it's also neat that your profile is about what you've got to bring to the table, it's your skills and talents, skills which are endorsed by your network!


I think that SMS marketing would be a great way to share holiday promos and deals for our product.
I think Linkedin will be an important tool to have for networking with professionals for deals and help with growth and expansion.

Youtubing and Google ++++ 20/20

Youtube has a ton of information about what is or is not appropriate for youtube. They also have a lot of material to teach you how to build your channel, get followers, and make an impact within a community. You can make whatever kind of videos you want...they can be educational, tutorials, funny, a little web series, promotional, and vlogging. It's a broad spectrum of possibilities.

Things I loved:
In there education section they explain about tools to help your channel connect to people and create a 'sustainable community'. They explain five major things to help accomplish this:
Creation Story, this makes you relatable and draws people in
Creed, what you're about and how people can rally behind your cause
Leadership, have a host, a group with consistent voice, or just an consistent idea
Rituals, have a repeated element, or time of posting
Language, be conversational and develop your own language or slang over time. This will make your community member feel special and included.

Youtube is a GLOBAL stage for you to preform!
Have conversations with fans/audiences. People connect to you because they've seen you, they've heard you.

People love to watch videos, we live in a world were it's a lot harder to keep someones attention if you make them read. I'm guilty of this.

I'm not sure that Youtube will be a big factor in our business at first. But we might put some knitting tutorials up at some point.

Google +++

This is a social network that works to connect the content you put onto the web to you! It helps to keep you connected as author on your other social networks.

Love it:

Google + is a lot like facebook because it's a social profile. I think that the cool thing is the 'circles' and the community aspect of it.
This translates to business better because you want to build a community. I think it seems nicer than just "likes" It's seems to combine the idea of a blog more too.
They have this feature called 'hangouts' too. You can basically select people from your circles and have a group chat/invitation. It seems useful for business discussions with other members of you team as well as connecting with customers for special events or sales.

I'd want to look more into and how it connects other social media for you because that seems like one of the more interesting and helpful aspects before deciding to dedicate time to a new social media network besides facebook.

Instagram 20/20

Instagram is a photo app that allow people to snap a photo and apply cool vintage filter to it. This has made a lot of people more aware of the images they're producing and putting out into the world for people. It's also produced a lot of selfies, food photos, and pictures of pets (I'm guilty on all accounts). Using this app for business, however, is all about showing customers about your brand. Let them see your product in action, let them see what your brand cares about, and how they can be involved.

What I love:

-I love that instagram encourages people to be more creative with their photography
-I love that you can show people about your brand
-I love that it's visual. People love pictures and so do I.
###########'s


I think using Instagram for fingerinkcreations, will be a great way to show people our product and our product being used by their products. I think a fun 'campaign' would be to have people who use our stitch makers post picture of them using them and maybe we could give a discount reward or something on their next purchase. I think Instagram will actually be a really effective venue for our company!

Tweet Tweet 15/20

Twitter for business basically is another good way to connect with your customers, network, and promote. Using tweets to share new ideas, products, or sweet deals. You can also pay to promote your account or tweets and it's similar to facebook where you can set a budget for certain tweets. But you are charged only when action is taken on the tweet, like likes or retweets. So that's pretty neat.

I like that:

Twitter is doing really cool things to make your profile more customizable. You can design your main photo and profile pic in lots of ways to fit your business' purposes.

Twitter has A LOT of good coaching they offer to you for free about how to tweet well so that you can be successful. I always like when companies want you to be successful.

I think Twitter could be a really good way to search out and convert the knitting community to our stitch markers.

Facebook! 20/20

Facebook is a way for people to tell their story with other people. If I want to make relevant and personal connection with customers than facebook seems like a good place to do it. People are on there all the time, I know I get on there too much, and if you can tell the story of you and your company it makes it more personal. I think also, shopping is a social thing, and even if it's only on the inter webs that it's still good to see people like the same things you do.

I really liked that:
Facebook has some of the same tracking information that google analytics does and has options to track your page and how to best use it.
It has 90% accuracy to hit your target audience
It's a way to see what your friends like and find out more about your friends and then about companies or ideas. You trust your friends.

I think that this will be a great for stitch markers because people who are interested in knitting will be able to find this business and share with their other knitting friends about this great product. It's word of mouth advertising, which is the best you can ask for!

Google Analytics 20/20

 Google Analytics isn't a completely foreign tool to me. I've heard my brothers talk about it and seen them use it for websites they've done. It's an amazing tracking device. It helps people to see who's coming to their website, where they accessed the site from (i.e. facebook, youtube, etc), how long they stayed on certain pages, and more. This kind of information can be useful to better design your website so people stay on it longer and are therefore more likely to purchase your product. It can also help you figure out how to better advertise your page so that it actually increases in traffic.

take-a-ways

• I love that Google Analytics will track however many websites you own! That's great.
• I love that it is FREE (until you get crazy popular I guess)
• I like that it shows your patterns and trends to help you understand how your website functions
• I like that it helps you see how to make viewers into customers

 I think this applies to everyone's business! For me, it's going to help me recognize what I need to do to make my webtraffic as high as possible and how to make those visitors become actual customers! That's what you need in business, right? A good, solid customer base. Loyal subjects :) I was also surprised that only 55% of websites worldwide utilize this great tool. Interesting.