Wednesday, February 12, 2014

Instagram 20/20

Instagram is a photo app that allow people to snap a photo and apply cool vintage filter to it. This has made a lot of people more aware of the images they're producing and putting out into the world for people. It's also produced a lot of selfies, food photos, and pictures of pets (I'm guilty on all accounts). Using this app for business, however, is all about showing customers about your brand. Let them see your product in action, let them see what your brand cares about, and how they can be involved.

What I love:

-I love that instagram encourages people to be more creative with their photography
-I love that you can show people about your brand
-I love that it's visual. People love pictures and so do I.
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I think using Instagram for fingerinkcreations, will be a great way to show people our product and our product being used by their products. I think a fun 'campaign' would be to have people who use our stitch makers post picture of them using them and maybe we could give a discount reward or something on their next purchase. I think Instagram will actually be a really effective venue for our company!

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